Trafalgar Cleaning Equipment
Commerce website with CRM integration and database feed
A fully-responsive, adaptive group of websites for Trafalgar Cleaning Equipment – manufacturers and suppliers of specialist cleaning equipment and the UK's largest Kärcher distributor. Trafalgar sell thousands of products online. Its existing site was not performing, looked outdated and was becoming difficult to manage due to the company's ongoing expansion. It also designs and manufactures specialist cleaning products such as gum and graffiti removers, paddock cleaners and dog excrement removers ('Poovac').
We brought all the existing websites together into one website environment in order to make the user experience easier and more intuitive as well as boost sales through better SEO as this way avoids splitting the visitor traffic levels. The site includes ERP Lakeview integration/data feed for pricing and stock management along with a Google Shop module.
The website features a mega-menu, CMS, payment gateways all linked to the company's internal invoicing and CRM system. All hosted securely in the UK, this website has raised the company's profile and generated an increasing amount of revenue. Studio B Creative continues to look after various marketing aspects for Trafalgar.