Southern Cranes & Access
Brief: To redesign and build a new, fully mobile responsive and adaptive website, database driven and with an easy-to-use CMS plus clean and clear design with intuitive navigation for a a well-established, family run business that provides mobile crane hire, contract lifting and powered access solutions.
To also complete a 'mild' rebrand including a much bolder, more striking colour scheme and revised logo.
To design a suite of press and digital advertisements and product PDF specification sheets and to rebrand social media platforms.
The old website
The new responsive and adaptive website
<< View full website here >>
Included printed advertisements, digital billboard advertising and PDF spec sheets for cranes which can be downloaded via the website
Included Facebook, Twitter, LinkedIn, Instagram, YouTube and Google+
Testimonial from Southern Cranes & Access
"Our website and content management system was out-of-date in terms of design and functionality.
As a well-established, multi-million pound operation, it is imperative that we portray the right image for existing and potential customers. We asked for a bold, modern and informative responsive website to showcase our vast range of mobile cranes, access, transport and training services.
The brief included a ‘mild’ rebrand that was applied to a range of media including printed items, advertisements, posters and social media.
Since the website has been launched, it has generated a greater number of quality leads and our web presence has significantly improved. The brand has a greater impact and we’ve received a great deal of positive feedback on the new design work.
James provides us with a highly professional service and we have no hesitation in recommending his web and marketing services."
R. Sadler, Director, Southern Cranes & Access Ltd